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Greenwashing i.e., communication or marketing strategy pursued by companies, institutions, entities that present their activities as environmentally sustainable, trying to conceal their negative environmental impact.
I would say this is happening more and more, what do you think?
Let’s go back to Trieste where the 20th edition of International Talent Support was held, it was launched in 2002 and has become a platform for showcasing and supporting young talent.
The historic location at the Salone degli Incanti in the heart of Trieste was the scene of the presentation of “The First Exhibition: 20 years of contemporary fashion evolution,” an exhibition that enjoys the patronage of the Ministry of Cultural Heritage and will be open to the public in spring 2023.
In jury Orsola De Castro referred as the pioneer of upcycling.
Her schedule these days shows a constantly updated Utopia continuation of the flagship themes of Fashion Revolution of which she is a co-founder.
Instead of making people feel guilty, we help them recognize that they have the power to do something to bring about positive change.
I find this a great place to start in general.
Greenwashing is not just about the fashion industry.
We could mention glaring examples in music as well, or in marketing: misleading advertisements and greenwashing.
Not to mention the nonsense in terms: we are at the point where we are given advice bordering on the ridiculous to reduce the use of electricity under the illusory assumption that we can reduce bills that have become unaffordable, but at the same time incentives for electric cars are published in the Official Gazette.
And how should we charge them, then?
I kow the term “whitewashing” but never heard this term “greenwashing” before. Whether white or green, it is a deceitful concept, isn’t it?
Do you know Olivia that I went looking for the meaning of whitewashing? And then I felt stupid for not figuring it out on my own.
You are right: in both cases these are deceptive themes.
Maybe the term “whitewashing” does not even exist? I believe I heard it in connection with money laundering, in German, “weisswaschen”. Dirty money is washed clean ….
Then, furthermore there used to be this absurd advertisement for OMO, a washing powder, in my youth: “Das weisseste Weiss meines Lebens!” “The whitest white of my life!”
I used to laugh at it and wonder – what could be whiter than white? But now, with the years, I have learned that there are a thousand shades of blue, a thousand shades of black, a thousand shades of white, and of course – last but not least – a thousand shades of grey ….
Ah but then there are various meanings! I have found that Whitewashing is a term that indicates a film industry practice in which a Caucasian actor gets the role of a character historically of another ethnicity in order to make him more appealing to the general public, distorting the story and thus elevating the Caucasian ethnicity above the others.
So exactly as you wrote: the nuances can be many!