AKTION GEHT UNTER DIE HAUT

AKTION GEHT UNTER DIE HAUT

Sep 16, 2023 | ENVIRONMENT, WORLD

Aktion geht unter die haut means action gets under the skin.

Literally, in this case.

What case? What action?

The case refers to Austrian Federal Minister Gewessler’s public relations campaign.

The action consists of a tattoo in exchange for an annual ticket valid for public transportation: a Klimaticket. 

Klimaticket tattoo, then.

This campaign took place at the Electric-Love Festival in 2023. The executing company is One Mobility GmbH, founded specifically for the Klimaticket and 64.417 percent owned by the Republic of Austria. 

Leonore Gewessler was at the Frequency Festival to promote the Klimaticket tattoo in person with the motto: aktion geht unter die haut “this campaign gets under your skin.”

Volunteers were able to choose one from a range of drawings and get tattooed directly on the spot.

All themes had to do with the “for the climate” ticket or the environment.

Samples included, for example, the word “Go Green” surrounded by a heart but also the words Klimaticket.

The first three people tattooed on the spot each received a free ticket valid for one year.

The promotion of public transportation is not in question, but the manner?

I find it offensive to young people in the first place, since place and conditions point to them as the main target audience.

We are really showing the young people the worst: our inadequacy, our incompetence, our lack of criterion, of values, of common sense.

Not even Orwell came up with such an idea.

By now we are not even consumers anymore, but merchandise, with an expiration date moreover.

Even our skin becomes an advertising space, to be sold off, by the way.

Am I exaggerating?

GREENWASHING

GREENWASHING

Oct 15, 2022 | ENVIRONMENT, ENVIRONMENT

Greenwashing i.e., communication or marketing strategy pursued by companies, institutions, entities that present their activities as environmentally sustainable, trying to conceal their negative environmental impact.

I would say this is happening more and more, what do you think?

Let’s go back to Trieste where the 20th edition of International Talent Support was held, it was launched in 2002 and has become a platform for showcasing and supporting young talent.

The historic location at the Salone degli Incanti in the heart of Trieste was the scene of the presentation of “The First Exhibition: 20 years of contemporary fashion evolution,” an exhibition that enjoys the patronage of the Ministry of Cultural Heritage and will be open to the public in spring 2023.

In jury Orsola De Castro referred as the pioneer of upcycling. 

Her schedule these days shows a constantly updated Utopia continuation of the flagship themes of Fashion Revolution of which she is a co-founder.

Instead of making people feel guilty, we help them recognize that they have the power to do something to bring about positive change.

I find this a great place to start in general.

Greenwashing is not just about the fashion industry.

We could mention glaring examples in music as well, or in marketing: misleading advertisements and greenwashing.

Not to mention the nonsense in terms: we are at the point where we are given advice bordering on the ridiculous to reduce the use of electricity under the illusory assumption that we can reduce bills that have become unaffordable, but at the same time incentives for electric cars are published in the Official Gazette.

And how should we charge them, then?

TV YIN OR TV YANG?

TV YIN OR TV YANG?

Feb 3, 2020 | ITALY, TECHNOLOGY, TROUBLES AND BLOWS

According to the idea that we always should separate into two opposing factions, in Italy it seems to be back to the times of Guelfi and Ghibellini. If you are not on one side, it must mean that you are on the other, (and I wonder WHY), also TV’s are apparently dividing the roles … yes, I know, I’m talking about “dated” devices for the current average duration, even if in reality they aren’t that old.
So at home for example on a TV Mediaset channels are still visible but no longer La7 and others, and vice versa.
From 1st January 2020 DTT channels (digital terrestrial) are going to abandon the current MPEG-2 encoding standard to switch to MPEG-4 which is currently provided by HD channels i.e. in high definition.
But this will only be the first phase: the final transition will end by 2022 and involves the passage to new transmission technologies such as HEVC “High efficiency video coding” which offers better data compression, or DVB-T2 “Digital Video Broadcasting Terrestrial Second Generation ”or regulated to bring the HDTV signal on digital terrestrial.
Why all this?
Because the frequencies which we are using at present must be left free for the 5G network, therefore for mobile communication, ensuring a high connection speed for mobile phones.
What about disabled TVs? We will need a decoder. Again
At this point the question: does television still offer a useful and adequate service?
The programs that do not take sides neither with the Guelphs nor with the Ghibellines to be clear, the serious programs, the programs that make culture or even entertainment that is not the famous “copy of a thousand summaries” are perhaps used on the fingers of one hand .
Considering we already have to pay a tenancy tax by continuing to call it a fee, which is stuck in electricity bills, is it really worth spending more money?
The way we are used to advertise, and I’m not just talking about advertising, honestly, doesn’t it have to be them paying us?

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