NEW EMPORIO ARMANI CAMPAIGN

NEW EMPORIO ARMANI CAMPAIGN

New Emporio Armani fall winter 2022-2023 campaign: have I already said I like King Giorgio? Claro que si!

Have I already posted an Emporio Armani  fashion show? Claro que si!

And it is also clear that I have a particular fondness for Armani‘s gray tones and its unmistakable timeless lines, just like the cut of the pants that open this video

 

These images immediately made me think of one of the sequences I have loved since I was a child

 

How do you see yourself?

Do you have a four-legged friend who looks like you?

How did you meet each other?

Do you also walk symbiotically?

Photographer Gerrad Gethings, who specializes in such portraits, has published a series of shots centered on this very concept.

A BBC article describes this phenomenon called canine mini-me based on studies by Professor Michael Roy

Forty-five dogs and their owners were photographed separately and judges were shown one owner, that owner’s dog, and another dog, with the task of choosing the true match. The results were consistent with a selection report: observers were only able to match purebred dogs to their owners, and there was no relationship between the ability to match a person with his or her pet and the length of time they had lived together. The ability to match people and pets did not appear to be based on any simple matching of traits (e.g., size or hairiness). The results suggest that when people choose a pet, they look for one that, on some level, looks like them, and when they get a purebred, they get what they want.

What are your thoughts on this?

Among the main characters in the Emporio Armani video is a German dachshund, like our Rocky: my parents adopted him because the “human” he was living with wanted to get rid of him.

Rocky was afraid to do what was his “job” that is, to get into dens, and for that reason he was beaten.

Unfortunately, he was forever left with an extreme distrust of people, but with us he was very sweet.

Here, maybe I could say that shades of gray are only beautiful when it comes to clothing, what do you say?

A DIVE INTO THE 80’S WITH HEART EYES

A DIVE INTO THE 80’S WITH HEART EYES

I will also be biased, you know by now, but don’t miss this Emporio Armani fashion show!

Once again the fashion week remains under the banner of phygital but King Giorgio gives us a trip to the fabulous 80s complete with tunnels and fluorescent paths!

I looked at everything with heartfelt eyes: the wide high-waisted trousers, the short jackets, the suspenders (do you remember the use also as a martingale?) And then the black velvet, the textured fabrics, the purple, the rows of buttons, white shirts, herringbone, padded shoulders

My gray is inevitable in many variations, one more beautiful than the other! And I also loved the texture and warmth of the fabrics: something that can give a feeling of soft and snug fit, a cuddle, if you like.

Maybe even with a hint of athflow

So here I am for the umpteenth time grateful for the show: beauty to see, but also beauty as a means of transport. Sure, you can’t travel in space, but you can travel in memories.

What about the 80s? Have you lived them? Did you love them?

ATHFLOW

ATHFLOW

Athflow derives from the merger of ATHLEISURE and FLOW.

Athleisure in turn is a hybrid term composed of athletic, that is sports and leisure, that is free time, and indicates a style of clothing that is practical and suitable for sports but at the same time fashionable, therefore also adaptable to other less informal.

And what does the flow add now? The cozy style: comfortable, relaxed, seemingly disinterested.

The idea of decontextualizing garments, extracting them from standard use and even more the deconstruction dates back to the early 70s thanks to, by now you know: King Giorgio, ça va sans dire.

In this last year, however, smart working has created a new need: to adapt the home outfit to a more formal connotation if necessary, in the case of conference calls, webinars, and so on.

Doing a search among the major trends, since I have a certain amount of springs, I had a déjà vu: already in the glorious 80s we used this genre. My memory was fixed in particular on a white jumpsuit with the red word United Workers of Americanino that I used a lot, very similar to the one worn by Chiara Ferragni here

In fact, almost all the stylists had presented knitwear in a rather universal way, precisely on the wave of the concept of comfort.

And again I find myself thinking of the maxi pullovers that reigned in the early 80s … for example, this Salvatore Ferragamo dress evokes them in full.

The novelty I like is the knitted trousers, here I would say that between comfort and warmth we are at the top.
Guess? I chose a random color …

What do you think of this contamination?
Has your way of dressing changed?

In general what is your favorite outfit?

MILAN FASHION WEEK

MILAN FASHION WEEK

The 2020 edition of the fashion week in Milan has ended, an important and iconic event that this year had a particular role: the watchword is phygital.

As for Micam, PHYGITAL indicates the interconnection between the real world and the digital world: a new dimension in which the words physical and digital merge, giving rise to an overlap between communication and interaction allowing an offer both online and offline.

These days I have already published on social media some videos of the events that have struck me most, even if the range of events and fashion shows is so large that it is a challenge to try to “summarize”.

I try to do as the serious blogs that manage to outline in points: would you like to retrace Milan Fashion Week in 5 steps?

  1. I was struck by Missoni’s idea of telling the new collection through a real postcard from the Sacro Monte of Varese, the video begins like this: “Varese is like a dream …” and this tribute to the roots moved me which for me are very important “to fall in love with a place

  1. The event. I have already widely declared my highest esteem for King George and therefore I let you imagine with how much trepidation I followed the docufilm and the parade on TV. At the first trouser suit in a variation of green I was already stretched … forget about it

    TIMELESS THOUGTS

  2. Salvatore Ferragamo presented an amazing fashion film that I hope you didn’t miss the other day (when I shared on Twitter and Facebook) because unfortunately the video is no longer available.

    In a deserted Milan during the days of the lockdown, the presentation of the collection inspired by Hitchcock’s masterpieces, directed by Luca Guadagnino, took on an absolutely magical flavor, the quotations from The birds, Vertigo and Marnie chase each other. The garments that even have colors such as Hedren green, Vertigo mauve or Bodega Bay sky, are real tributes, not to mention Mariacarla Boscono‘s interpretation. 

  3. 4. Valentino transforms the former Macchi foundry at Bovisa with plants and flowers from 8 different countries and chooses to show ordinary people: street casting instead of professional models. The message is romance and the key word is re-meaning, which I like. and you?

  4. Final theme

KING GIORGIO ARMANI ALSO WINS THE AUCTION IN MILAN

KING GIORGIO ARMANI ALSO WINS THE AUCTION IN MILAN

Milan can be described in so many ways, and each of them may seem outdated in short time as it is constantly evolving. Always in turmoil, the undisputed capital of fashion manages to express a sense of vitality and renewal even to the less caring. Among the innovations introduced, the auction launched for a prestigious space in the Galleria Vittorio Emanuele, was undoubtedly successful. Giorgio Armani Retail brand won after 24 bids of fifty thousand euros each, with three-minute lapses. The auction was held at 670.440 euros and ended with an annuale fee of 1.9 million euros .Armani group will show and sell his creations in  these 302 precious square meters for the next 18 years. The Administration declared that this income will bring benefits for the city and for the citizens, so this first auction for the spaces of the Galleria was a brand new success, while we are used to the victories of King Giorgio Armani so I take the opportunity to express my highest respect.    

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