LOCAL BROADCASTER EMERGENCY FUND

LOCAL BROADCASTER EMERGENCY FUND

If I say “emergency fund” what do you think?
I associate it with the thought of special help, with a kind of protection that makes it possible to cope with a delicate and difficult financial situation.

In this period various words are taking on new meanings linked to the current context: bonuses, financial aids …

Treccani dictionary defines a fund as a set of monetary means held in a given period for a specific purpose.

“Local broadcasters emergency fund” here I had imagined something a little different than what was communicated by Mise, which actually writes the wording exactly in quotation marks under the title:
Fund for local broadcasters – Extraordinary contribution for the transmission of institutional communication messages (health emergency).

The decree of 12 October in the Official Gazette fully explains that:
the beneficiary local radio and television broadcasters undertake to transmit within their information spaces the institutional communication messages relating to the health emergency that will be made available through the platform made available by the Ministry of Economic Development.

It is also worth reading the attachment: a rate table with variable amounts according to the number of passages to be transmitted at fixed times.

I’m perplexed, how far are we from the comparison with buying advertising space?
Yes, I know, it is bad to make these speeches when there are moral issues involved, but I really would like to understand.

What’s your opinion?
Have you ever listened to any of these broadcasts? Are they announced as institutional communications?
Is RAI really not enough?

Why this “conditional help” when for months every news broadcasts news and interviews with government members, not to mention the amount of dedicated programs and talk shows?

Maybe I’m wrong, you always correct me.

WAR OF THE WORLDS

WAR OF THE WORLDS

What time is the end of the world?
No, let’s start from the beginning: The War of the Worlds is a novel written by H. G. Wells, one of the forerunners of the science fiction genre, originally published in installments in 1897 on the Pearson’s Magazine in London.
First curious anecdote: HG Wells took in part inspiration from Giovanni Schiaparelli’s theories about Mars (and if you always read me remember our save the date 🙂 )
The astronomer and director of the Brera Astronomical Observatory in Milan observed some lines on the surface of the red planet, and hypothesized that they could be natural channels for the transport of water as they changed from one observation to another.
At this point there is another beautiful smile because what is one of the painful keys for all of us Italians? Knowledge of English!
Why do I say this? Because its natural channels were translated with the wrong term that distorted the theory by transforming them into artificial canals. Hence the assumption that they had been excavated by … Martians, precisely.
These famous “Martians” who populated the fantasies of many, embodying the most varied forms and descriptions, before being replaced by the most universal aliens.
These famous “Martians” who inspired Wells first and then Welles, Orson Welles.
Curious also this coincidence, one e above all and a patented invention separates them, another curious fact, always in 1897, always in London, and always by an Italian: Guglielmo Marconi.
Why do I switch to radio? Because in the meantime we arrive in 1938, and the radio is still the fledgling mass media and, exactly as it works today for the internet, it is seen as a form of potentially dangerous communication. It is seen as a vehicle of social mutation, for the rapid diffusion to the easy reach of a large number of people, and above all harmful to the publishing giants, worried about losing their income.
And precisely at CBS Orson Welles conducts The Mercury Theater on the Air: a program consisting of the narration of the great classics of literature, for the truth poorly paid and not much followed.
But Orson, at that time a Shakespearean actor, expresses his genius by using the program also to deal a blow to the system, deciding to cut the news in real time, and in view of the imminent Halloween, structures the Martian invasion described in the book like a real-time radio commentary.
It is in fact on October 30, 1938 when the reading of the opening words of The War of the Worlds is on air, interspersed with musical broadcasts, as usual, until an announcement interrupts the music and transposes the text setting it in the United States. With the help of screenwriter Howard Koch, completed with mock interviews with experts, imitations of press releases from the authorities, and sound effects to which Orson Welles pays special attention.
At the beginning and during the transmission it is clearly stated that it is the transposition of the novel, but many tune in at different times and the illusion effect created artfully succeeds perfectly.
It is said that a man called the New York Times to ask “what time is the end of the world?” to which the famous song written by Michael stipe of R.E.M. is inspired.
There is a chorus that supports the exaggeration of the estimates that count people running in the street, panic scenes, or hysteria, and I honestly don’t intend to dwell on the numbers, since, especially in this period, we everyday hear tragic counts.
In fact, in Grover’s Mills, New Jersey, there is a commemorative plaque with the following inscription:
On the evening of October 30, 1938 Orson Welles and The Mercury Theatre presented a dramatization of H.G. Wells The war of the worlds as adapted by Howard Koch. This was to become a landmark in broadcast history, provoking continuing thought about media responsibility, social psychology and civil defense. For a brief time as many as one million people throughout the country believed that Martians had invaded the earth, beginning with Grover’s Mill, New Jersey.
The important thing that Orson Welles has more or less voluntarily shown us is that people are led to believe rather unconditionally what is communicated to them by the mainstream mass media.
How many times have we heard “TV said it?”
How many care to check the news?
This time I went beyond coffee time, but today we can also indulge in chocolate, what do you say?
Now I conclude with the last strange coincidence: in The War of the Worlds the Martians are defeated by a virus.

WHEN THE SURPRISE IS BITTER

WHEN THE SURPRISE IS BITTER

Sometimes it is nice to be able to say “ah but someone is still there!” … it’s like a breath, like a proof that hope really dies last, even if the cases of people countercurrent are like rainbows: rare.
So, I suppose that despite the fact they don’t have easy names, I will remember the French lawyers who prepared a lawsuit against EA Sport by equating the FUT mode of the FIFA video game with gambling.
A system very often illusory has been developed with the high risk of creating addiction, which pushes players, generally very young, to spend real money, to buy packages with random content that should contain rare and important players, or options to improve game results: the FUT Fifa Ultimate Team mode.
In fact, a loot box, that is, a virtual consumer object, and not a “surprise” comparable to those of eggs to be clear, as claimed by the company already convened before the United Kingdom Gambling Commission.
So esteem and solidarity with the lawyers, with the hope that they can represent a sort of forerunner for further dutiful cases against other giants that make good and bad weather in various areas.
Also the fact that teenagers profiles are hacked speaks volumes about how much what is acquired within the game has taken on a value that borders on the virtual.
Anyway not even this aspect seems to worry the EA.
Being able to make contact, and to obtain concrete help from customer support, is a challenge as difficult as being able to find the same precious players that some youtubers can easily show off.
So, in spite of the fact that it is theft, in addition to the damage there is the mockery of not being able to play anymore, because nobody cares to protect the legitimate owner of the profile.
Perhaps it would be appropriate to specify that the “surprise” in many cases turns out to be bitter …

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