phygital Archivi - Keep Calm and Drink Coffee

A DIVE INTO THE 80’S WITH HEART EYES

Feb 26, 2021 | FASHION

I will also be biased, you know by now, but don’t miss this Emporio Armani fashion show!

Once again the fashion week remains under the banner of phygital but King Giorgio gives us a trip to the fabulous 80s complete with tunnels and fluorescent paths!

I looked at everything with heartfelt eyes: the wide high-waisted trousers, the short jackets, the suspenders (do you remember the use also as a martingale?) And then the black velvet, the textured fabrics, the purple, the rows of buttons, white shirts, herringbone, padded shoulders …

My gray is inevitable in many variations, one more beautiful than the other! And I also loved the texture and warmth of the fabrics: something that can give a feeling of soft and snug fit, a cuddle, if you like.

Maybe even with a hint of athflow?

So here I am for the umpteenth time grateful for the show: beauty to see, but also beauty as a means of transport. Sure, you can’t travel in space, but you can travel in memories.

What about the 80s? Have you lived them? Did you love them?

THE SUSPENDED TIME

Jan 22, 2021 | ENVIRONMENT, FASHION, ITALY

As already happened for the Micam and for the Milan Fashion Week again the men’s fashion week in Milan showed us a PHYGITAL version.

In particular, I was struck by Walter Chiapponi’s work for Tod’s

why this presentation in particular?

For the places: the setting is Villa Crespi ai Ronchi built by the architect Giuseppe de Finetti, a pupil of Adolf Loos, as a residence for moments of leisure and for hunting trips.

Beyond the architecture, I would emphasize the context, that is, the way in which a connection with the surrounding landscape can also be felt from within.

It is no coincidence that the theme chosen was #SevenT: that is the concept of seven days spent in a sort of isolation that returns an expansion of time measured with reflective cadences of quiet awareness.

I admit to being biased by the affection I have for these places, but the atmosphere of these sunsets, which contains a stark contrast to the winter cold, for me materializes in a transmutation of space as an antidote to solitude, as completion, but also as an expansion of the spirit.

The quote that is offered to us “It is not the destination so much as the journey, and I know exactly where to go” in a certain sense has the power to overturn the perception of stillness, and it is almost as if immobility could be transfigured.

In fact, this is what we are all looking for in this period.

Unfortunately, the luck of being able to immerse yourself in a place so enchanted as to seem mystical is not for everyone, however.

And then the alternative: getting lost in words, getting lost in reading are perhaps the most effective representation of how time can expand or contract.

What is time suspension for you?

Is it really possible to go beyond oneself and know how to meet others even in complete solitude as suggested in the conclusion?

MILAN FASHION WEEK

Sep 29, 2020 | FASHION

The 2020 edition of the fashion week in Milan has ended, an important and iconic event that this year had a particular role: the watchword is phygital.

As for Micam, PHYGITAL indicates the interconnection between the real world and the digital world: a new dimension in which the words physical and digital merge, giving rise to an overlap between communication and interaction allowing an offer both online and offline.

These days I have already published on social media some videos of the events that have struck me most, even if the range of events and fashion shows is so large that it is a challenge to try to “summarize”.

I try to do as the serious blogs that manage to outline in points: would you like to retrace Milan Fashion Week in 5 steps?

I was struck by Missoni’s idea of telling the new collection through a real postcard from the Sacro Monte of Varese, the video begins like this: “Varese is like a dream …” and this tribute to the roots moved me which for me are very important “to fall in love with a place …“

The event. I have already widely declared my highest esteem for King George and therefore I let you imagine with how much trepidation I followed the docufilm and the parade on TV. At the first trouser suit in a variation of green I was already stretched … forget about it …

TIMELESS THOUGTS
Salvatore Ferragamo presented an amazing fashion film that I hope you didn’t miss the other day (when I shared on Twitter and Facebook) because unfortunately the video is no longer available.

In a deserted Milan during the days of the lockdown, the presentation of the collection inspired by Hitchcock’s masterpieces, directed by Luca Guadagnino, took on an absolutely magical flavor, the quotations from The birds, Vertigo and Marnie chase each other. The garments that even have colors such as Hedren green, Vertigo mauve or Bodega Bay sky, are real tributes, not to mention Mariacarla Boscono‘s interpretation.
4. Valentino transforms the former Macchi foundry at Bovisa with plants and flowers from 8 different countries and chooses to show ordinary people: street casting instead of professional models. The message is romance and the key word is re-meaning, which I like. and you?
Final theme