ATHFLOW

ATHFLOW

Feb 12, 2021 | FASHION

Athflow derives from the merger of ATHLEISURE and FLOW.

Athleisure in turn is a hybrid term composed of athletic, that is sports and leisure, that is free time, and indicates a style of clothing that is practical and suitable for sports but at the same time fashionable, therefore also adaptable to other less informal.

And what does the flow add now? The cozy style: comfortable, relaxed, seemingly disinterested.

The idea of decontextualizing garments, extracting them from standard use and even more the deconstruction dates back to the early 70s thanks to, by now you know: King Giorgio, ça va sans dire.

In this last year, however, smart working has created a new need: to adapt the home outfit to a more formal connotation if necessary, in the case of conference calls, webinars, and so on.

Doing a search among the major trends, since I have a certain amount of springs, I had a déjà vu: already in the glorious 80s we used this genre. My memory was fixed in particular on a white jumpsuit with the red word United Workers of Americanino that I used a lot, very similar to the one worn by Chiara Ferragni here. 

In fact, almost all the stylists had presented knitwear in a rather universal way, precisely on the wave of the concept of comfort.

And again I find myself thinking of the maxi pullovers that reigned in the early 80s … for example, this Salvatore Ferragamo dress evokes them in full.

The novelty I like is the knitted trousers, here I would say that between comfort and warmth we are at the top.
Guess? I chose a random color …

What do you think of this contamination?
Has your way of dressing changed?

In general what is your favorite outfit?

MILAN FASHION WEEK

MILAN FASHION WEEK

Sep 29, 2020 | FASHION, FASHION

The 2020 edition of the fashion week in Milan has ended, an important and iconic event that this year had a particular role: the watchword is phygital.

As for Micam, PHYGITAL indicates the interconnection between the real world and the digital world: a new dimension in which the words physical and digital merge, giving rise to an overlap between communication and interaction allowing an offer both online and offline.

These days I have already published on social media some videos of the events that have struck me most, even if the range of events and fashion shows is so large that it is a challenge to try to “summarize”.

I try to do as the serious blogs that manage to outline in points: would you like to retrace Milan Fashion Week in 5 steps?

  1. I was struck by Missoni’s idea of telling the new collection through a real postcard from the Sacro Monte of Varese, the video begins like this: “Varese is like a dream …” and this tribute to the roots moved me which for me are very important “to fall in love with a place …“

  1. The event. I have already widely declared my highest esteem for King George and therefore I let you imagine with how much trepidation I followed the docufilm and the parade on TV. At the first trouser suit in a variation of green I was already stretched … forget about it …

    TIMELESS THOUGTS

  2. Salvatore Ferragamo presented an amazing fashion film that I hope you didn’t miss the other day (when I shared on Twitter and Facebook) because unfortunately the video is no longer available.

    In a deserted Milan during the days of the lockdown, the presentation of the collection inspired by Hitchcock’s masterpieces, directed by Luca Guadagnino, took on an absolutely magical flavor, the quotations from The birds, Vertigo and Marnie chase each other. The garments that even have colors such as Hedren green, Vertigo mauve or Bodega Bay sky, are real tributes, not to mention Mariacarla Boscono‘s interpretation. 

  3. 4. Valentino transforms the former Macchi foundry at Bovisa with plants and flowers from 8 different countries and chooses to show ordinary people: street casting instead of professional models. The message is romance and the key word is re-meaning, which I like. and you?

  4. Final theme

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