MICAM 90 #StrongerTogether

MICAM 90 #StrongerTogether

The 90th edition of the MICAM exhibition closes today  which had MICAM in Wonderland as its theme with a great MICAM Digital Show in collaboration with the NuORDER platform, not only for e-commerce but also for after-sales services and above all communication.

After the debut in February, the MICAM X area  focuses meetings and workshops on four points: Art Fashion Heritage & Future, Retail of the future, Trends and materials, Sustainability.

But above all it should be noted the magic of #MicamTales which ranges from the Tea Tasting with set-up and White Rabbit to the IKIDS square: a fairytale setting in which there is also the most large shoe made in Italy with Lego bricks.

Special mention for #MicamDolls: an evolution of the collaboration with Humana which since 2017 has collected 21,500 pairs of unsold shoes with the initiative A hand with the feet and which this year has introduced the Wonder Dolls whose proceeds will go to the education of children in Malawi.

These dolls are inspired by Alice in Wonderland characters and are created with recycled yarns by the artist Allison Hoffmann who crochets them.

A special space has been dedicated to new designers,  MICAM is in fact a very important showcase that offers previews of what will be new trends to come.

Slippers stand out more among the novelties for the summer.
Very colorful and available in various versions from extra light to tank, padded, and decorated with stones or fur.
Here you can convince me because my retrograde vision takes over …

Seriously, one thing is sure: the right praise must be given to those who do not give up and do their utmost to restart with courage, inventiveness, spirit of adaptation and ability to evolve #StrongerTogether.

RED PILL OR BLUE PILL?

RED PILL OR BLUE PILL?

We use to divide the generations: Millennials, Generation X, Boomers and so on; despite the common path, each one has a particular vision on different spans of time obviously marked by the events that characterized them.
Many of us perhaps had never had a concrete experience on certain types of emergencies, and the general test of panic, which we are witnessing in these days, certainly opens up various new scenarios or at least never seriously considered.
You hear and read everything and the opposite of everything and the questions burst like an uncontainable quantity of corn kernels exposed to heat.
Yet I observe, as always, correct me if I am wrong, that most people continue to lock matters up between the four corners of their garden. Behavior from which, for example, the race to flour and sugar in supermarkets. As if having a spare in your pantry could be enough to shut everything else outside the door.
Question: what can be the reason?
Is it really enough to wash hands?
And, beyond the specific, even in a context of normal routine, don’t you think that in general people prefer not to face reflections that could lead to uncomfortable or unwanted conclusions?
It is inevitable to remember the famous example of the free will Matrix format:

“You take the blue pill – the story ends, you wake up in your bed and believe whatever you want to believe.
You take the red pill – you stay in Wonderland and I show you how deep the rabbit-hole goes.
Remember, all I’m offering is the truth – nothing more.

Among the countless interpretations and dissertations there is also the hypothesis that blue pill is the choice of the dogmatic, but I would like to remain at the most basic concept: how many would choose the red pill?

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