GREENWASHING

GREENWASHING

Greenwashing i.e., communication or marketing strategy pursued by companies, institutions, entities that present their activities as environmentally sustainable, trying to conceal their negative environmental impact.

I would say this is happening more and more, what do you think?

Let’s go back to Trieste where the 20th edition of International Talent Support was held, it was launched in 2002 and has become a platform for showcasing and supporting young talent.

The historic location at the Salone degli Incanti in the heart of Trieste was the scene of the presentation of “The First Exhibition: 20 years of contemporary fashion evolution,” an exhibition that enjoys the patronage of the Ministry of Cultural Heritage and will be open to the public in spring 2023.

In jury Orsola De Castro referred as the pioneer of upcycling

Her schedule these days shows a constantly updated Utopia continuation of the flagship themes of Fashion Revolution of which she is a co-founder.

Instead of making people feel guilty, we help them recognize that they have the power to do something to bring about positive change.

I find this a great place to start in general.

Greenwashing is not just about the fashion industry.

We could mention glaring examples in music as well, or in marketing: misleading advertisements and greenwashing.

Not to mention the nonsense in terms: we are at the point where we are given advice bordering on the ridiculous to reduce the use of electricity under the illusory assumption that we can reduce bills that have become unaffordable, but at the same time incentives for electric cars are published in the Official Gazette.

And how should we charge them, then?

NEST IN THE PARK

NEST IN THE PARK

If I say Nest in the Park, what do you think?

Specifically: Ticino Park, which I have already told you about. 

Could it be a nest in the park for Ibis

Or a nest in the park for them?

What about a den?

Maybe for the hare or for some other being that wanders around … 

No: Nest in the Park is an Eco-camp, to be precise it is the first Italian Tentsile Experience Camp.

What does this mean?

It means camping tents suspended in the trees for a total immersion experience in Nature.

What do you think about?

Can you imagine waking up and having a coffee in the heart, in an actual sense, of the Ticino Park?

Or, more generally, what is your ideal vacation?

Journey

Adventure or comfort

City  or countryside

I grew up experiencing camping vacations, not as extreme as the Park Nest, but equally significant enough to occupy a special place among the memories of the heart.

 

Of course, it’s all different now, we no longer talk about camping but glamping, and it seems light years from the time when postcards were sent …

And by the way, I’ve come a long way too, literally.

With my husband, holiday transformed: from the static “camping” to mile-long walks to visit as many places as possible.

Besides Paris I would mention Umbria.

But what about you? What holiday can you tell me about?

ONE MORE CUP OF COFFEE

ONE MORE CUP OF COFFEE

 

One more cup of coffee is the Bob Dylan song that Lorenzo recommended me.

One more cup of coffee in this case for me represents the symbol of a new pleasant meeting, albeit online.

Before talking about it, a premise is necessary: when I wrote about Keep Calm & Go Volunteering in the comments Olivia asked:
Not wasting food is a very good idea. I never heard about this project before. How can young people be stipulated to waste less, to lead a more natural lifestyle? Could you tell us a bit more about it?

And Laura wrote:
Beautiful idea. I have the feeling that young people are victims of consumerism and therefore not inclined to recycle and recover. We hope that initiatives of this kind can break through.

So I turned the question straight to them, who were kind and nice enough to invite me for a chat.

In this way I was able to meet Ariela, who is the coordinator in charge, Edisona, Sophie, Veronic, Mehdi and Lorenzo.

“The” Lorenzo who recommended me Bob Dylan’s song as well as other interesting and precious tips on cinema, books and theater, mentioning Questi fantasmi

as Laura also told us .

And these young people, volunteers from the Europe Area of the Belluno CSV, also taught me a lot.

How to promote anti-waste culture in young people?

Going to schools, as they do, talking to children and teen-agers to spread not “lessons” but workshops, and returning several times to follow and see that the concept sown grows.

Stimulating to invent special recipes that have as a common denominator the idea of cooking without wasting based on the concept of giving, but also receiving advice.

Planning to create a blog where to publish these recipes to increase the interchange as much as possible.

Organizing events and celebrations on the occasion of international days.

By proposing linguistic tandems, or great opportunities thanks to their multiculturalism: informal conversations in English, French and Spanish, free and open to people of all ages led by Edisona , Sophie , Mehdi and Hamudi . with the aim of meeting the community, socializing and practicing languages.

And still broadcast their work through a web radio.

I don’t know about you, but I’m really excited and one thing is certain: there will be one more cup of coffee.

REPAIR CAFÉ

REPAIR CAFÉ

Repair Café is a fantastic idea that was born in Amsterdam in 2009 by Martine Postma.

But what is a Repair Café?

It is not just a hangout.

It is not just volunteering.

Repair Cafè has a very important social function.

Repair Café is a free meeting place where you can repair objects of all kinds together.

Repair Café is an organization that provides tools and materials to help carry out repairs on clothes, furniture, appliances, bicycles, dishes, appliances, toys, and much more thanks to the availability of experienced volunteers, with repair skills in all types of fields.

The success in the Netherlands has spread over space and time, forming a worldwide movement with the express purpose of preserving the ability to repair in society and promoting the recovery of objects that can continue to function.

There are organizations in Belgium, Germany, France, the United Kingdom, the United States, India, Japan and many other countries around the world

In this video Martine, Ginko and Therese explain also giving numbers

Isn’t it wonderful that coffee machines are among the most sheltered objects?

There is also a Repair Café in Pavia founded in 2015 by Irishman Mike Kavanagh and Australian Michael Richards.

The team, which also takes care of teaching the knowledge needed to repair, has since grown and organizes repair events in collaboration with various local associations.

In this regard, I would like to point out the appointment on Saturday 26 February: Activators Breakfast

Are you for reuse
Can you fix broken objects?
Is there a particular object to which you have given or would you like to give new life?

What if I tell you 金継ぎor kintsugi?

FUNGHI ESPRESSO – MUSHROOM EXPRESS

FUNGHI ESPRESSO – MUSHROOM EXPRESS

Your comments show that many of us use coffee grounds to fertilize plants, and this is undoubtedly a good thing.

But there are those who, before fertilizing the plants, use the coffee grounds collected from the local cafes to cultivate.

Well yes: it is a landless cultivation, only with coffee grounds, and it produces mushrooms!

These mushrooms are then sold in local fairs or in local restaurants: in Tuscany.

What better name than Espresso Mushrooms

Among other things, ironically, this business was born in a former shoe factory

The project was presented to UNIFI Impresa Campus in 2013 here you can find the spin off  of the Florentine University Incubator and the newsletter which decides its success.

Funghi Espresso then participated in Expo 2015  receiving consensus and acknowledgments.

Mushrooms Espresso is inspired by Gunter Pauli‘s Blue economy  becoming part of the concept of Smart city, but even more of Urban farming.

Antonio Di Giovanni, one of the creators of the Startup Mushrooms Espresso, is also the founder of Circular Farm whose production cycle illustrates in detail the composting process and hydroponic cultivation.

Have you already tried the hydroponic method, that is, out of the ground?

KEEP CALM AND GO VOLUNTEERING

KEEP CALM AND GO VOLUNTEERING

Keep Calm and Go Volunteering! 

In this case keep calm is not for the coffee but for an interesting as well as admirable volunteer project.

The general objective is to sensitize young people to the adoption of sustainable and responsible lifestyles, in contrast to the increasingly widespread “culture of waste” and disposable use.

The active promoters are four young people from different backgrounds: Edisona Xhani from Albania, Sophie Anvroin from France, Hamudi Salama Batah from Spain and Mehdi Meddeb from Tunisia who are involved in sharing information and promoting initiatives by working in the fabric of the community to combat food waste.

Keep calm and go volunteering therefore consists of a European Solidarity Corps that is funded by the National Youth Agency and promoted by the Europe Area of the Belluno Committee of Understanding. 

In fact, on Sunday a flash mob took place in Belluno to involve more people with the aim of raising awareness the population.

And speaking of the fight against food waste, I suggest you follow Paola who through her book ll gusto di non sprecare, her blog Primo non sprecare for years has been diligently and deeply involved in the fight against waste.

It was nice to discover that many of us use coffee grounds, so I trust in just as many precious suggestions for food as well.

What do you think?

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