LOOOP

LOOOP

The word gets longer with an extra O, while the continuous loop gets shorter.

Hennes & Mauritz AB: the popular Swedish clothing chain known as H&M introduces a machine for recycling used clothes directly in one of its shops open to the public, and more precisely in Stockholm.

In 2017 the Swedish government reformed the tax system so that people could get cheaper repairs on used items, and Swedish clothing giant H&M operates a recycling scheme where customers get a discount upon handing in old clothes.

Meanwhile, researchers are working on finding new clothing materials that are less damaging to the environment.

Returning to Looop, the technology was developed by HRITA: Hong Kong Research Institute of Textiles and Apparel and will be visible in Stockholm’s Drottninggatan Store on October 12.

For 150 Swedish kronor, that is just under 15 euros or just 100 (about 10 euros) for those who are enrolled in the loyalty program, it will be possible to directly witness the transformation of the old garment into a new garment.

The process is divided into 8 phases:

  1. cleaning
  2. shredding
  3. filtering
  4. carding
  5. drawing
  6. spinning
  7. twisting
  8. knitting

It does not involve the use of water or chemical dyes, however, it is necessary to add a yarn of “sustainable origin” to strengthen the fibers obtained from the old shredded dress.

What do you think about it?

MILAN FASHION WEEK

MILAN FASHION WEEK

iorgioThe 2020 edition of the fashion week in Milan has ended, an important and iconic event that this year had a particular role: the watchword is phygital.

As for Micam, PHYGITAL indicates the interconnection between the real world and the digital world: a new dimension in which the words physical and digital merge, giving rise to an overlap between communication and interaction allowing an offer both online and offline.

These days I have already published on social media some videos of the events that have struck me most, even if the range of events and fashion shows is so large that it is a challenge to try to “summarize”.

I try to do as the serious blogs that manage to outline in points: would you like to retrace Milan Fashion Week in 5 steps?

  1. I was struck by Missoni’s idea of telling the new collection through a real postcard from the Sacro Monte of Varese, the video begins like this: “Varese is like a dream …” and this tribute to the roots moved me which for me are very important “to fall in love with a place

  1. The event. I have already widely declared my highest esteem for King Giorgio and therefore I let you imagine with how much trepidation I followed the docufilm and the parade on TV. At the first trouser suit in a variation of green I was already stretched … forget about it
    TIMELESS THOUGTS

  2. Salvatore Ferragamo presented an amazing fashion film that I hope you didn’t miss the other day (when I shared on Twitter and Facebook) because unfortunately the video is no longer available.
    In a deserted Milan during the days of the lockdown, the presentation of the collection inspired by Hitchcock’s masterpieces, directed by Luca Guadagnino, took on an absolutely magical flavor, the quotations from The birds, Vertigo and Marnie chase each other. The garments that even have colors such as Hedren green, Vertigo mauve or Bodega Bay sky, are real tributes, not to mention Mariacarla Boscono’s interpretation. 

  3. Valentino transforms the former Macchi foundry at Bovisa with plants and flowers from 8 different countries and chooses to show ordinary people: street casting instead of professional models. The message is romance and the key word is re-meaning, which I like, and you?

  4. Final theme

MICAM 90 #StrongerTogether

MICAM 90 #StrongerTogether

The 90th edition of the MICAM exhibition closes today  which had MICAM in Wonderland as its theme with a great MICAM Digital Show in collaboration with the NuORDER platform, not only for e-commerce but also for after-sales services and above all communication.

After the debut in February, the MICAM X area  focuses meetings and workshops on four points: Art Fashion Heritage & Future, Retail of the future, Trends and materials, Sustainability.

But above all it should be noted the magic of #MicamTales which ranges from the Tea Tasting with set-up and White Rabbit to the IKIDS square: a fairytale setting in which there is also the most large shoe made in Italy with Lego bricks.

Special mention for #MicamDolls: an evolution of the collaboration with Humana which since 2017 has collected 21,500 pairs of unsold shoes with the initiative A hand with the feet and which this year has introduced the Wonder Dolls whose proceeds will go to the education of children in Malawi.

These dolls are inspired by Alice in Wonderland characters and are created with recycled yarns by the artist Allison Hoffmann who crochets them.

A special space has been dedicated to new designers,  MICAM is in fact a very important showcase that offers previews of what will be new trends to come.

Slippers stand out more among the novelties for the summer.
Very colorful and available in various versions from extra light to tank, padded, and decorated with stones or fur.
Here you can convince me because my retrograde vision takes over …

Seriously, one thing is sure: the right praise must be given to those who do not give up and do their utmost to restart with courage, inventiveness, spirit of adaptation and ability to evolve #StrongerTogether.

PRECIOUS PERFUMES

PRECIOUS PERFUMES

Domenico Dolce and Stefano Gabbana have chosen the Officina Profumo-Farmaceutica di Santa Maria Novella in Florence  to present their latest collection of High Jewelery, dedicating a particular piece to Caterina de’ Medici.

It would take a whole book to talk about the Black Queen, or maybe I should ask for a special biography from La ragazza approssimativa. 

At this moment, however, it is enough for me to tell you about the perfume that Catherine de’ Medici commissioned from the Dominican friars in 1533 and was brought by her to France on the occasion of her wedding with Henry of Valois. It is a fresh and citrusy bouquet, based on Calabrian bergamot.

This perfume, known as Acqua della Regina was later renamed Acqua di Santa Maria Novella  and is still on the market today.

The necklace with two cherubs holding a perfume bottle in the photo is a special piece from the collection dedicated to Caterina de’ Medici.

I must say that at Dolce & Gabbana I particularly admire the way they always affirm, and in a completely incisive way, their Italian character. Through tributes, references, quotes, reminders, and an innate spirit that emerges from every creation.

In particular, this collection is dedicated to the Renaissance  but also to the artisan workshops of Florence which represents its emblem:
Culture, beauty and history can be found in every angle of Florence.
From Fatto a Mano to Made in Italy excellence, Domenico Dolce and Stefano Gabbana pay homage to the city of the Renaissance and Tuscany in their Alta Gioielleria, Alta Sartoria and Alta Moda creations.
Discover a new rebirth in the enchanting city bathed in architectural wonder, where the roots of local artisans permeate and inspire every garment.

Repubblica Firenze  has published a short slide on the main pieces of the collection, and I don’t know about you, but I stayed struck by one creation in particular, which made me think of the quote from Albert Samain:
When you are in the grip of pessimism, look at a rose.

Wow. The glance on this necklace we say that it can be enough to defeat sooooo pessimism.

What do you say?

EMMA WATSON: FROM HERMIONE TO BLING RING? NO! TO KE RING!!

EMMA WATSON: FROM HERMIONE TO BLING RING? NO! TO KE RING!!

Coffee?”
A cappuccino please.”
You?”
What she said.”
Same.”

laughing off course I start from coffee, and off course you have already guessed where this conversation takes place and between whom.
We could almost call it a “keep calm” situation even if the calm does not last long …

About Luchino Caffe I love the checkered floor, but being able to find myself at that red table instead of coffee or cappuccino I would like a polyjuice!

“Has anyone seen a toad?”
Hermione won us over immediately: her hair, her way of moving her head to underline even more her wit, her “knowing everything” fully deserved.

Surely Emma Watson has been good at interpretation, as much as in not remaining tied to the character, accompanying her personal and professional growth with a completely unique path.

An emblematic coffee is the one completely different in Bling Ring. An opposite characterization, in which a certain inclination for the world of fashion emerges, which is the reason why I’m talking about her.

First, however, I would like to underline how hers is a completely personal style, which goes through very specific choices and relevant initiatives, among which the speech to the UN as women’s ambassador in favor of the HeForShe campaign for UNwoman in defense of the gender equality.

Yet she always remains simply magical, and becomes a book fairy by leaving copies of the book “Mom & Me & Mom” in the London Underground for booksharing Books On the Underground.

Or organizing a reading group, a sort of book club with which it promotes female sharing.
And even though she entered the Guinness Book of Records at only 19 years of age to be the actress of the decade that achieved the highest takings, she maintains a precise line also in terms of fashion: passionate about looks and trends, but only strictly eco-friendly.
You can follow her here.

So fashion, but ethical fashion, far from the sacked wardrobes in Sofia Coppola’s movie!

A very precise “platform”, a concrete “platform”, a unique journey whose last stop is

KERING

Emma Watson has joined the board of directors.

“You really are the brightest witch of your age!”

IS THERE SOME REASON THAT MY COFFEE ISN’T HERE? HAS SHE DIED OR SOMETHING?

IS THERE SOME REASON THAT MY COFFEE ISN’T HERE? HAS SHE DIED OR SOMETHING?

How not to worship Miranda Priestly?
Meryl Streep is a great actress and her works are undoubtedly one more successful than the other, but, in The Devil Wears Prada in particular, she has been able to give a own life to her interpretation.
So, Miranda Priestly is not only the character embodied by Meryl, and it is not even a version of Anna Wintour, no: Miranda Priestly is an icon in all respects.
Unique.
With an unreachable style, she captured each of us from the exact moment the elevator doors opened.
Miranda is demanding, edgy, tough, with a subtle ironic vein that subtly manages to have a bursting effect, and her sentences have become an integral part of common language.
Perennially committed to consolidating her role in an exclusive and ruthless environment, totally careless of others, she demands the maximum from her collaborators, and does not grant any kind of indulgence.
Is she bad?
I would like to dwell on the concept of wickedness, and I also refer in some way to Philip Zimbardo’s reflection on the Lucifer Effecbringing it back to a less extreme context, and using this quote which in a certain sense schematizes:
“Anger may repast with thee for an hour, but not repose for a night the continuance of anger is hatred, the continuance of hatred turns malice.”
Francis Quarles

Unfortunately, all of us daily deal with small amounts of anger that explodes in the people we interact with, but also in ourselves.
How often do you find that anger has accumulated beyond the level, or, to use the example of the quote, is the continuance?
Bullying, hysterical outbursts, sterile arrows on the poison, craving for punishments, completely free reproaches, verbally vomited resentment, and so on, even in the bad, are manifestations of human sides anyway, what percentage of understanding would you like to attribute?
Difficult to say, especially when you are a victim …
On end of school days like these, it is easy to consider how some profiles fit well with the memories of someone among the teachers.
In your experience, can you remind some cases in which the badness you have undergone has turned into any minimum aspect of teaching?
Going back to Miranda, for example, as iconic as she is, it is not her who teaches us, at least not as much as Andrea Sacks: “her biggest disappointment”.

 

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