@muse was, until recently, the Instagram and X handle for Matthew Bellamy, Dominic Howard, and Chris Wolstenholme, aka Muse. 

Millions of followers, needless to say.

And yet even they had to change their social media handle to leave the username for “someone.”

Someone more important?

No, someone more influential.

So now you can find Muse at @museband, while @muse is now occupied by the new AI product.

Muse is an AI-powered personal assistant developed by Meta that, to quote the official description, helps you manage every aspect of your life.

On the subject of Matt Bellamy, in an interview with iHeartRadio, he stated that he had spoken directly with Mark Zuckerberg about it: “Don’t touch the music” is what he told him after seeing the beta version before the launch.

@museinfo_fr

Matthew Bellamy about the Meta AI name “Muse” and the change for “Muse band”. via iHeartRadio #muse #museband #mattbellamy #la #meta

♬ son original – museinfo_fr

Officially, it’s a trademark issue.

In practice, it’s a matter of money.

As always.

Legend has it that Meta chose the name “Muse” specifically to evoke an inspiring muse.

@muse is supposed to be an advanced interactive assistant capable of organizing your day, for example, by rescheduling a flight, filling out forms, writing emails, and handling similar tasks through the interconnection of apps.

What do you think?

Useful or unsettling?

Pensierini posted a discussion about the risks of Artificial Intelligence; if you missed it, you can find it here.

Want a laugh?

According to Reuters, there are human staff behind Muse: there are people who carry out some tasks that apparently still fall under the category of “science fiction” for AI.

So what can artificial intelligence really do?

Sure, ChatGPT is now chatting with lots of people.

And do you remember the Diny dancers? 

Well, during the massive Vogue World Milano event, two robots walked the runway alongside models, artists, and dancers.

Miuccia Prada’s expression is already legendary.

I’d love to hear your reaction, too.

Actually, the theme of this fifth edition of Vogue World in Milan was precisely a celebration of human ingenuity in the age of AI.

I recommend watching the entire video to appreciate the journey through past and present that pays homage to art in general—not just fashion.

To come full circle, speaking of muses, I’d say: let’s hold on tight to beauty.