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A few days ago, Antonio was talking about skin on his blog pointing out rightly how in the dialogues of the movie Free Guy skin was literally translated in Italian to the detriment of the real meaning of the term.

The Skins I would like to talk to you about are Costumes Fit for the Battle Royale mode of the Fornite video game signed by Demna Gvsalia  creative director of Balenciaga.

Digital fashion.

It is the first time that haute-couture colonizes a video game with its own brand, in this case it is a partnership between Balenciaga and Epic Games

Ramirez and Doggo among the iconic characters in the version of the luxury brand.

However, a real capsule is also associated with the digital outfits, available on the Balenciaga e-commerce site

The campaign for the presentation of the fruit of this unprecedented collaboration is called Strange times and also includes a photographic contest, or, better said, Fortographic.

 

The best photos posted on Twitter under #Fortography and #StrangeTimes or under the Strange Times post on Reddit will be included in the game.

Between reality and virtual, I throw a dream there: who knows that one day someone will post coffee photos for KCDC …

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