SURVEILLANCE PRICING
Surveillance pricing can be translated as “profiling pricing.”
Surveillance pricing stems from the use of algorithmic pricing to implement dynamic pricing.
While dynamic pricing has been a long-standing practice, the use of artificial intelligence allows it to be applied on a large scale with extremely targeted adjustments.
How? Through all the information we provide daily that allows our behavior to be analyzed: preferences, search queries, habits, and even spending power.
It’s personal data that sets prices based on the amount a company believes an individual consumer is willing to spend.
Potentially maximizing profits.
So, while we used to resign ourselves to the idea that airfare would rise on certain dates, now the cost of a flight can increase just for us if we’re searching for it urgently.
I don’t know about you, but to me, this looks less like the law of supply and demand and more like blackmail, am I exaggerating?
And while lawmakers are considering a ban on this practice, we continue to fail to realize that we are the product.
It all started with a reply to a tweet from a consumer who was complaining to JetBlue after a disproportionate increase in the ticket price.
He needed to fly to attend a funeral.
The customer service reply, which was later deleted, included not only condolences but also a piece of advice:
delete cookies by clearing your cache
or
browse in incognito mode.

This led to a class-action lawsuit, but in my opinion, the issue is far more troubling.
What do you think about these personalized shopping experiences?
The Federal Trade Commission announced the launch of a public consultation on an enforcement policy statement regarding personalized pricing.
The public will have until September 18, 2026, to submit comments electronically.
Looking at the issue from the other side: do you like to haggle to get lower prices?
Do you usually ask for discounts?
In fact, for some people, haggling is a must, but where is this leading us?

Hi I'm Claudia and this is KCDC.




OPINIONI