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If I say “emergency fund” what do you think?
I associate it with the thought of special help, with a kind of protection that makes it possible to cope with a delicate and difficult financial situation.
In this period various words are taking on new meanings linked to the current context: bonuses, financial aids …
Treccani dictionary defines a fund as a set of monetary means held in a given period for a specific purpose.
“Local broadcasters emergency fund” here I had imagined something a little different than what was communicated by Mise, which actually writes the wording exactly in quotation marks under the title:
Fund for local broadcasters – Extraordinary contribution for the transmission of institutional communication messages (health emergency).
The decree of 12 October in the Official Gazette fully explains that:
the beneficiary local radio and television broadcasters undertake to transmit within their information spaces the institutional communication messages relating to the health emergency that will be made available through the platform made available by the Ministry of Economic Development.
It is also worth reading the attachment: a rate table with variable amounts according to the number of passages to be transmitted at fixed times.
I’m perplexed, how far are we from the comparison with buying advertising space?
Yes, I know, it is bad to make these speeches when there are moral issues involved, but I really would like to understand.
What’s your opinion?
Have you ever listened to any of these broadcasts? Are they announced as institutional communications?
Is RAI really not enough?
Why this “conditional help” when for months every news broadcasts news and interviews with government members, not to mention the amount of dedicated programs and talk shows?
Maybe I’m wrong, you always correct me.