ATHFLOW

ATHFLOW

Athflow derives from the merger of ATHLEISURE and FLOW.

Athleisure in turn is a hybrid term composed of athletic, that is sports and leisure, that is free time, and indicates a style of clothing that is practical and suitable for sports but at the same time fashionable, therefore also adaptable to other less informal.

And what does the flow add now? The cozy style: comfortable, relaxed, seemingly disinterested.

The idea of decontextualizing garments, extracting them from standard use and even more the deconstruction dates back to the early 70s thanks to, by now you know: King Giorgio, ça va sans dire.

In this last year, however, smart working has created a new need: to adapt the home outfit to a more formal connotation if necessary, in the case of conference calls, webinars, and so on.

Doing a search among the major trends, since I have a certain amount of springs, I had a déjà vu: already in the glorious 80s we used this genre. My memory was fixed in particular on a white jumpsuit with the red word United Workers of Americanino that I used a lot, very similar to the one worn by Chiara Ferragni here

In fact, almost all the stylists had presented knitwear in a rather universal way, precisely on the wave of the concept of comfort.

And again I find myself thinking of the maxi pullovers that reigned in the early 80s … for example, this Salvatore Ferragamo dress evokes them in full.

The novelty I like is the knitted trousers, here I would say that between comfort and warmth we are at the top.
Guess? I chose a random color …

What do you think of this contamination?
Has your way of dressing changed?

In general what is your favorite outfit?

LOOOP

LOOOP

The word gets longer with an extra O, while the continuous loop gets shorter.

Hennes & Mauritz AB: the popular Swedish clothing chain known as H&M introduces a machine for recycling used clothes directly in one of its shops open to the public, and more precisely in Stockholm.

In 2017 the Swedish government reformed the tax system so that people could get cheaper repairs on used items, and Swedish clothing giant H&M operates a recycling scheme where customers get a discount upon handing in old clothes.

Meanwhile, researchers are working on finding new clothing materials that are less damaging to the environment.

Returning to Looop, the technology was developed by HRITA: Hong Kong Research Institute of Textiles and Apparel and will be visible in Stockholm’s Drottninggatan Store on October 12.

For 150 Swedish kronor, that is just under 15 euros or just 100 (about 10 euros) for those who are enrolled in the loyalty program, it will be possible to directly witness the transformation of the old garment into a new garment.

The process is divided into 8 phases:

  1. cleaning

  2. shredding

  3. filtering

  4. carding

  5. drawing

  6. spinning

  7. twisting

  8. knitting

It does not involve the use of water or chemical dyes, however, it is necessary to add a yarn of “sustainable origin” to strengthen the fibers obtained from the old shredded dress.

What do you think about it?

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