STYLISTIC SKIN

STYLISTIC SKIN

Oct 1, 2021 | FASHION, TECHNOLOGY, WHO CARES

A few days ago, Antonio was talking about skin on his blog pointing out rightly how in the dialogues of the movie Free Guy skin was literally translated in Italian to the detriment of the real meaning of the term.

The Skins I would like to talk to you about are Costumes Fit for the Battle Royale mode of the Fornite video game signed by Demna Gvsalia  creative director of Balenciaga.

Digital fashion.

It is the first time that haute-couture colonizes a video game with its own brand, in this case it is a partnership between Balenciaga and Epic Games. 

Ramirez and Doggo among the iconic characters in the version of the luxury brand.

However, a real capsule is also associated with the digital outfits, available on the Balenciaga e-commerce site. 

The campaign for the presentation of the fruit of this unprecedented collaboration is called Strange times and also includes a photographic contest, or, better said, Fortographic.

 

The best photos posted on Twitter under #Fortography and #StrangeTimes or under the Strange Times post on Reddit will be included in the game.

Between reality and virtual, I throw a dream there: who knows that one day someone will post coffee photos for KCDC …

MICAM 90 #StrongerTogether

MICAM 90 #StrongerTogether

Sep 23, 2020 | FASHION, SHOES

The 90th edition of the MICAM exhibition closes today  which had MICAM in Wonderland as its theme with a great MICAM Digital Show in collaboration with the NuORDER platform, not only for e-commerce but also for after-sales services and above all communication.

After the debut in February, the MICAM X area  focuses meetings and workshops on four points: Art Fashion Heritage & Future, Retail of the future, Trends and materials, Sustainability.

But above all it should be noted the magic of #MicamTales which ranges from the Tea Tasting with set-up and White Rabbit to the IKIDS square: a fairytale setting in which there is also the most large shoe made in Italy with Lego bricks.

Special mention for #MicamDolls: an evolution of the collaboration with Humana which since 2017 has collected 21,500 pairs of unsold shoes with the initiative A hand with the feet and which this year has introduced the Wonder Dolls whose proceeds will go to the education of children in Malawi.

These dolls are inspired by Alice in Wonderland characters and are created with recycled yarns by the artist Allison Hoffmann who crochets them.

A special space has been dedicated to new designers,  MICAM is in fact a very important showcase that offers previews of what will be new trends to come.

Slippers stand out more among the novelties for the summer.
Very colorful and available in various versions from extra light to tank, padded, and decorated with stones or fur.
Here you can convince me because my retrograde vision takes over …

Seriously, one thing is sure: the right praise must be given to those who do not give up and do their utmost to restart with courage, inventiveness, spirit of adaptation and ability to evolve #StrongerTogether.

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