INTERNATIONAL COFFEE DAY

INTERNATIONAL COFFEE DAY

Every year on October 1st, the international day is intended to celebrate coffee and recognize the millions of people around the world: farmers, roasters, baristas, coffeehouse owners and more, who work hard to create and serve the drink we love.

International Coffee Organization dedicates the focus of the 2020 edition to a collective mission to help coffee farmers around the world to receive a fair and viable income with the program Coffee’s next generation to specifically support the next generation of young producers.

Catarina explains it better:

In case you are interested, here is a small summary of some scheduled events:

Starbucks Reserve Roastery Milan offers a coffee tasting of the “Anniversary Blend” but pay attention to the specific time slots: from 9 a.m. to 9.30, from 11 a.m. to 11.30, from 2 p.m. to 2.30 and from 4 p.m. to 4.30, excluding the Malpensa Terminal 1 and Cordusio premises.

Talent Garden Calabiana organizes an outdoor community breakfast sponsored by Lavazza.

Cimbali  will host the first live broadcast of the Italian Coffee Network full of interviews, demonstrations and webinars in collaboration with the trainers of the Mumac Academy, organized by Istituto Espresso Italiano, SCA Italy and Consorzio di Tutela del Caffé Espresso

On the other hand, at Caffé Gambrinus, the From the bean to the cup event has unfortunately been canceled.
Just as on the Milano Caffè website nothing appears.
And it is a real shame because never before would it be appropriate to encourage the cafes that have been particularly affected.

For this reason I find the initiative of La Genovese Caffé nice: Offer a coffee to your bartender which proposes to overturn the roles leaving for once a suspended coffee for the one who prepares it, in order to express closeness and sympathy.

Or more simply as indicated here
On October 1st, World Coffee Day, users are invited to take a photo or screenshot of their coffee date and post it and tag @juliusmeinlofficial to support a global cause.
For each contribution that uses the @juliusmeinlofficial tag during the campaign period, be it a comment, post or story, Julius Meinl will contribute € 1 (or the equivalent in USD) in support of Worldreader up to a total of 11,534 $ (Eleven Thousand Five One hundred and thirty-four US dollars).

Another BEAUTIFUL THING is: Meet with a poem!

Among other things, speaking of poems, I could tag important friends.

The explanation of the initiative appears on the website: Julius Meinl who is the organizer and foresees a poem to be written together with a dear friend to receive two special coffees in exchange.

But ours are always special coffees, right !?

MILAN FASHION WEEK

MILAN FASHION WEEK

iorgioThe 2020 edition of the fashion week in Milan has ended, an important and iconic event that this year had a particular role: the watchword is phygital.

As for Micam, PHYGITAL indicates the interconnection between the real world and the digital world: a new dimension in which the words physical and digital merge, giving rise to an overlap between communication and interaction allowing an offer both online and offline.

These days I have already published on social media some videos of the events that have struck me most, even if the range of events and fashion shows is so large that it is a challenge to try to “summarize”.

I try to do as the serious blogs that manage to outline in points: would you like to retrace Milan Fashion Week in 5 steps?

  1. I was struck by Missoni’s idea of telling the new collection through a real postcard from the Sacro Monte of Varese, the video begins like this: “Varese is like a dream …” and this tribute to the roots moved me which for me are very important “to fall in love with a place

  1. The event. I have already widely declared my highest esteem for King Giorgio and therefore I let you imagine with how much trepidation I followed the docufilm and the parade on TV. At the first trouser suit in a variation of green I was already stretched … forget about it
    TIMELESS THOUGTS

  2. Salvatore Ferragamo presented an amazing fashion film that I hope you didn’t miss the other day (when I shared on Twitter and Facebook) because unfortunately the video is no longer available.
    In a deserted Milan during the days of the lockdown, the presentation of the collection inspired by Hitchcock’s masterpieces, directed by Luca Guadagnino, took on an absolutely magical flavor, the quotations from The birds, Vertigo and Marnie chase each other. The garments that even have colors such as Hedren green, Vertigo mauve or Bodega Bay sky, are real tributes, not to mention Mariacarla Boscono’s interpretation. 

  3. Valentino transforms the former Macchi foundry at Bovisa with plants and flowers from 8 different countries and chooses to show ordinary people: street casting instead of professional models. The message is romance and the key word is re-meaning, which I like, and you?

  4. Final theme

MICAM 90 #StrongerTogether

MICAM 90 #StrongerTogether

The 90th edition of the MICAM exhibition closes today  which had MICAM in Wonderland as its theme with a great MICAM Digital Show in collaboration with the NuORDER platform, not only for e-commerce but also for after-sales services and above all communication.

After the debut in February, the MICAM X area  focuses meetings and workshops on four points: Art Fashion Heritage & Future, Retail of the future, Trends and materials, Sustainability.

But above all it should be noted the magic of #MicamTales which ranges from the Tea Tasting with set-up and White Rabbit to the IKIDS square: a fairytale setting in which there is also the most large shoe made in Italy with Lego bricks.

Special mention for #MicamDolls: an evolution of the collaboration with Humana which since 2017 has collected 21,500 pairs of unsold shoes with the initiative A hand with the feet and which this year has introduced the Wonder Dolls whose proceeds will go to the education of children in Malawi.

These dolls are inspired by Alice in Wonderland characters and are created with recycled yarns by the artist Allison Hoffmann who crochets them.

A special space has been dedicated to new designers,  MICAM is in fact a very important showcase that offers previews of what will be new trends to come.

Slippers stand out more among the novelties for the summer.
Very colorful and available in various versions from extra light to tank, padded, and decorated with stones or fur.
Here you can convince me because my retrograde vision takes over …

Seriously, one thing is sure: the right praise must be given to those who do not give up and do their utmost to restart with courage, inventiveness, spirit of adaptation and ability to evolve #StrongerTogether.

FRESH WATER FOR FLOWERS Valérie Perrin

FRESH WATER FOR FLOWERS Valérie Perrin

Fresh water for flowers, almost a reminder.

Which has turned into a word of mouth extended to the point of conquering the ranking with advice from reader to reader. In fact, I read it thanks to Monica.

Only later I found the list of awards won: Prix Maison de la presse, the Prix Jules-Renard and the Prix des lecteurs du Livre de poche.

I opened it in the dark, not knowing what flowers to take care of, and I found that the cure was for myself.

The immediacy with which I thought how congenial could be the work that the narrator does, was as simple as when we finally realize something that had always been before our eyes but that until now we had never really looked at.

Wearing such a fitting idea of serenity, however, cannot be a foregone conclusion, as much as it is not certain that the starting point is comparable to lightness.

On the other hand, flowers are symbols of delicacy par excellence.
Flowers are beauty, but also fragility.
Flowers need light.
Flowers need heat.

I loved the backbone of this story, and perhaps for this reason, coming to the ramifications I felt a strong sense of annoyance. But that has done nothing but make it even more of a perfect metaphor.

If we think about it, changing the water is an action of renewal that aims, however, to perpetuate the same goal, and in fact in this book the changes have the characteristic of bringing back to the origin as in the most classic of closed circles, such as the seasons , which complete their cycle.

But flowers can also be born between concrete.

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