Every year on October 1st, the international day is intended to celebrate coffee and recognize the millions of people around the world: farmers, roasters, baristas, coffeehouse owners and more, who work hard to create and serve the drink we love.
International Coffee Organization dedicates the focus of the 2020 edition to a collective mission to help coffee farmers around the world to receive a fair and viable income with the program Coffee’s next generation to specifically support the next generation of young producers.
Catarina explains it better:
In case you are interested, here is a small summary of some scheduled events:
Starbucks Reserve Roastery Milan offers a coffee tasting of the “Anniversary Blend” but pay attention to the specific time slots: from 9 a.m. to 9.30, from 11 a.m. to 11.30, from 2 p.m. to 2.30 and from 4 p.m. to 4.30, excluding the Malpensa Terminal 1 and Cordusio premises.
Talent Garden Calabiana organizes an outdoor community breakfast sponsored by Lavazza.
Cimbali will host the first live broadcast of the Italian Coffee Network full of interviews, demonstrations and webinars in collaboration with the trainers of the Mumac Academy, organized by Istituto Espresso Italiano, SCA Italy and Consorzio di Tutela del Caffé Espresso.
On the other hand, at Caffé Gambrinus, the From the bean to the cup event has unfortunately been canceled.
Just as on the Milano Caffè website nothing appears.
And it is a real shame because never before would it be appropriate to encourage the cafes that have been particularly affected.
For this reason I find the initiative of La Genovese Caffé nice: Offer a coffee to your bartender which proposes to overturn the roles leaving for once a suspended coffee for the one who prepares it, in order to express closeness and sympathy.
Or more simply as indicated here
On October 1st, World Coffee Day, users are invited to take a photo or screenshot of their coffee date and post it and tag @juliusmeinlofficial to support a global cause.
For each contribution that uses the @juliusmeinlofficial tag during the campaign period, be it a comment, post or story, Julius Meinl will contribute € 1 (or the equivalent in USD) in support of Worldreader up to a total of 11,534 $ (Eleven Thousand Five One hundred and thirty-four US dollars).
Another BEAUTIFUL THING is: Meet with a poem!
Among other things, speaking of poems, I could tag important friends.
The explanation of the initiative appears on the website: Julius Meinl who is the organizer and foresees a poem to be written together with a dear friend to receive two special coffees in exchange.
But ours are always special coffees, right !?