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ISY

Oct 22, 2023 | TROUBLES AND BLOWS

Isy probably in someone’s mind represented a way of making the word easy, which by now needs no explanation, even more pop.

Three letters then, to sum up the English pronunciation and to introduce the next word: bank.

Three letters for the name.

Three words for the slogan.

Digital

Essential

Open

It probably seemed natural in someone’s mind to shorten customer acquisition for this bank as well.

Why wasting time.

The bank is open.

Shouldn’t that be enough?

Essential.

So thousands of account holders, One none one hundred thousand … by three again, have been transferred from what is considered the largest Italian banking group to this bank.

A digital and essential bank, where digital and essential means no more possibility of having a physical counter anywhere.

But also where digital and essential apparently means alerting unsuspecting account holders through a notification on the app.

Registered mail is extinct, and no more letters either, because in some papyrus of a thousand thousand lines written in small print the customer has signed that he “doesn’t want” any more paper communications.

No more phone calls, despite the fact that it is absolutely essential to have the phone for the infamous app and despite the fact that it is absolutely mandatory to communicate the number.

No more hassle or waste of time trying to contact the customer in one of a variety of ways, including email, texting, but also a trivial campaign of any nature.

No: it is an essential bank, in someone’s mind it seemed enough to send a simple notification within the app.

A notification of the kind that those who are Boomers, and lived through the days when the same people worked in the bank for years, people who could be trusted, do not tend to consider vital.

A notification that could have been missed by anyone.

A notification that constituted the only last resort, moreover with a deadline, to express not consent, but DISSENT to being transferred to the new Isy.

Find a “small” overview of reviews here.

A parliamentary question was also asked about this forced transfer.

Do you perhaps have direct experience to testify?

Among the fanciful narratives, it would seem that the choice of the lucky drawers fell on those who did not attend their reference branch.

I would really like to be able to see the selection mechanism … and in my heart I want to hope that older people are not involved … because maybe even they haven’t gone to the branch, an operation that has long since turned out to be almost as complicated as making an appointment with Chiara Ferragni.

But the new bank is OPEN …

AKTION GEHT UNTER DIE HAUT

Sep 16, 2023 | ENVIRONMENT, WORLD

Aktion geht unter die haut means action gets under the skin.

Literally, in this case.

What case? What action?

The case refers to Austrian Federal Minister Gewessler’s public relations campaign.

The action consists of a tattoo in exchange for an annual ticket valid for public transportation: a Klimaticket.

Klimaticket tattoo, then.

This campaign took place at the Electric-Love Festival in 2023. The executing company is One Mobility GmbH, founded specifically for the Klimaticket and 64.417 percent owned by the Republic of Austria.

Leonore Gewessler was at the Frequency Festival to promote the Klimaticket tattoo in person with the motto: aktion geht unter die haut “this campaign gets under your skin.”

Volunteers were able to choose one from a range of drawings and get tattooed directly on the spot.

All themes had to do with the “for the climate” ticket or the environment.

Samples included, for example, the word “Go Green” surrounded by a heart but also the words Klimaticket.

The first three people tattooed on the spot each received a free ticket valid for one year.

The promotion of public transportation is not in question, but the manner?

I find it offensive to young people in the first place, since place and conditions point to them as the main target audience.

We are really showing the young people the worst: our inadequacy, our incompetence, our lack of criterion, of values, of common sense.

Not even Orwell came up with such an idea.

By now we are not even consumers anymore, but merchandise, with an expiration date moreover.

Even our skin becomes an advertising space, to be sold off, by the way.

Am I exaggerating?

A CURTAIN OF PURPLE WISTERIA

Apr 22, 2023 | ENVIRONMENT, WHO CARES

A curtain of purple Wisteria …

Do you recognize which quote this line belongs to?

The wisteria I am telling you about, however, is not located on an avenue, and for that very reason it struck me very much.

The wisteria I want to tell you about sat along a country lane, expanding in its natural, wild architecture, without being an embellishment to anyone.

I like the idea that it has done well here in Lomellina, a place with characteristics quite different from its homeland.

In China wisteria is called Zǐténg 紫藤 i.e. blue vine, even the German name: Blauregen is inspired by the color.

Wisteria, on the other hand, comes from the Greek glýkis γλύκης meaning sweetness.

Name inspired by scent therefore, rather than color. Curious, isn’t it?

What strikes you most about wisteria?

Personally, I would say the color. In particular I have the memory of the arbor at the mill where my grandparents lived.

And in general what strikes you about flowers: the scent?

What is your favorite flower?

What do you associate the thought of flowers with?

I found myself thinking that, just like this wisteria, I would love for other kinds of beauty to take over space, we would need it so much, wouldn’t we?

Maybe mine is tiredness, but sometimes I feel crushed by all the ugliness that surrounds us in our daily lives, after all, little would be enough to improve each other’s lives, and instead the common trend is heading exactly the opposite.

It is said that Wisteria for Japanese culture represents love and longevity, I ask for confirmation from those who are very knowledgeable on the subject, but in the meantime I would like to take it as a wish, adding my personal interpretation of this wisteria: freedom.

Shard by shard we are released from the tyranny of so-called time. A curtain of purple wisteria partially conceals the entrance to a familiar garden… In a wink, a lifetime, we pass through the infinite movements of a silent overture.

NEST IN THE PARK

Aug 7, 2022 | ENVIRONMENT, WHO CARES

If I say Nest in the Park, what do you think?

Specifically: Ticino Park, which I have already told you about.

Could it be a nest in the park for Ibis?

Or a nest in the park for them?

What about a den?

Maybe for the hare or for some other being that wanders around …

No: Nest in the Park is an Eco-camp, to be precise it is the first Italian Tentsile Experience Camp.

What does this mean?

It means camping tents suspended in the trees for a total immersion experience in Nature.

What do you think about?

Can you imagine waking up and having a coffee in the heart, in an actual sense, of the Ticino Park?

Or, more generally, what is your ideal vacation?

Journey?

Adventure or comfort?

City or countryside?

I grew up experiencing camping vacations, not as extreme as the Park Nest, but equally significant enough to occupy a special place among the memories of the heart.

Of course, it’s all different now, we no longer talk about camping but glamping, and it seems light years from the time when postcards were sent …

And by the way, I’ve come a long way too, literally.

With my husband, holiday transformed: from the static “camping” to mile-long walks to visit as many places as possible.

Besides Paris I would mention Umbria.

But what about you? What holiday can you tell me about?

1522

Nov 25, 2021 | ITALY, WOMEN

In the picture red shoes in Vigevano where various initiatives were organized on the occasion of the international day for the elimination of violence against women.

The theme of the 2021 campaign is #OrangeTheWorld.
Orange is the color to represent a brighter future free from violence against women and girls, if you want you can share the gif or a personal picture of yourself with this color.

All very nice, but ten years have passed since Europe adopted the Istanbul Convention and in essence the situation is only getting worse.

The number of victims is terrifying, just as following the cases in the daily news leaves us stricken in the face of stories from which, to say the least, hallucinating circumstances emerge.

This is why I find it important to spread the number 1522 to contact the anti-violence line and I liked the idea of some stores to add it to the receipt, bags etc.

In case it is not possible to call, you can start a chat directly from the site.

There are also many local associations that are a valid and efficient aid in the area.

The point where the mechanism jams is another and responds to the sad refrain “the laws are there, the difficult thing is to apply them.”

So I would say that since in recent days it has been amply demonstrated that, when the state really wants, in real time it carries out its intent, it would really be the case not to use two weights and two measures.

As my son’s teacher says “there are sons and stepchildren” or stepdaughters in this case, because we are all the same but some keep being more equal.