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ISY

Oct 22, 2023 | TROUBLES AND BLOWS

Isy probably in someone’s mind represented a way of making the word easy, which by now needs no explanation, even more pop.

Three letters then, to sum up the English pronunciation and to introduce the next word: bank.

Three letters for the name.

Three words for the slogan.

Digital

Essential

Open

It probably seemed natural in someone’s mind to shorten customer acquisition for this bank as well.

Why wasting time.

The bank is open.

Shouldn’t that be enough?

Essential.

So thousands of account holders, One none one hundred thousand … by three again, have been transferred from what is considered the largest Italian banking group to this bank.

A digital and essential bank, where digital and essential means no more possibility of having a physical counter anywhere.

But also where digital and essential apparently means alerting unsuspecting account holders through a notification on the app.

Registered mail is extinct, and no more letters either, because in some papyrus of a thousand thousand lines written in small print the customer has signed that he “doesn’t want” any more paper communications.

No more phone calls, despite the fact that it is absolutely essential to have the phone for the infamous app and despite the fact that it is absolutely mandatory to communicate the number.

No more hassle or waste of time trying to contact the customer in one of a variety of ways, including email, texting, but also a trivial campaign of any nature.

No: it is an essential bank, in someone’s mind it seemed enough to send a simple notification within the app.

A notification of the kind that those who are Boomers, and lived through the days when the same people worked in the bank for years, people who could be trusted, do not tend to consider vital.

A notification that could have been missed by anyone.

A notification that constituted the only last resort, moreover with a deadline, to express not consent, but DISSENT to being transferred to the new Isy.

Find a “small” overview of reviews here.

A parliamentary question was also asked about this forced transfer.

Do you perhaps have direct experience to testify?

Among the fanciful narratives, it would seem that the choice of the lucky drawers fell on those who did not attend their reference branch.

I would really like to be able to see the selection mechanism … and in my heart I want to hope that older people are not involved … because maybe even they haven’t gone to the branch, an operation that has long since turned out to be almost as complicated as making an appointment with Chiara Ferragni.

But the new bank is OPEN …

GREENWASHING

Oct 15, 2022 | ENVIRONMENT, ENVIRONMENT

Greenwashing i.e., communication or marketing strategy pursued by companies, institutions, entities that present their activities as environmentally sustainable, trying to conceal their negative environmental impact.

I would say this is happening more and more, what do you think?

Let’s go back to Trieste where the 20th edition of International Talent Support was held, it was launched in 2002 and has become a platform for showcasing and supporting young talent.

The historic location at the Salone degli Incanti in the heart of Trieste was the scene of the presentation of “The First Exhibition: 20 years of contemporary fashion evolution,” an exhibition that enjoys the patronage of the Ministry of Cultural Heritage and will be open to the public in spring 2023.

In jury Orsola De Castro referred as the pioneer of upcycling.

Her schedule these days shows a constantly updated Utopia continuation of the flagship themes of Fashion Revolution of which she is a co-founder.

Instead of making people feel guilty, we help them recognize that they have the power to do something to bring about positive change.

I find this a great place to start in general.

Greenwashing is not just about the fashion industry.

We could mention glaring examples in music as well, or in marketing: misleading advertisements and greenwashing.

Not to mention the nonsense in terms: we are at the point where we are given advice bordering on the ridiculous to reduce the use of electricity under the illusory assumption that we can reduce bills that have become unaffordable, but at the same time incentives for electric cars are published in the Official Gazette.

And how should we charge them, then?

IL TRAGHETTATORE

Sep 4, 2021 | BOOKS

“Il traghettatore” which is not proper to translate simply with the ferryman, initially made me think of something else, I don’t really mean Charon, even if in fact my mind inevitably associates the idea, but I would not have guessed who or what would be the object of the transfer despite the clue suggested to me from Monica: once again this reading is thanks to her.

Annalisa Menin, branding and communication expert, moved to New York realizing a dream common to many.

But life teaches each of us that if on the one hand it gives, on the other it takes away… sometimes in a ruthless and cruel way.
The appointment with Annalisa’s destiny is for the day after her thirtieth birthday: the day her husband Marco dies.

Among the pains to be faced, there is also a decision to make: stay in New York or return to Italy?

A real survey was born, which evolved into a blog: My last year in New York.

And the blog became a book but also a charity initiative in favor of young Italian students eager to live the same American dream: Remembering Marco.

Then?
And then five years passed and the need to tell stories, not to forget, became the need to be reborn.
The transition had to take place.

Heart in transit.

And Il traghettatore was born.

Very often Monica and I discuss how to face mourning, how to live as survivors.

Everyone has their own story, but those who have known the pain of loss can see the shell hyding the suffering of those who have experienced similar pain, which is not the same for anyone.

But with this book Monica also gave me another trip: I often repeat that if I had a time machine I would like to go to New York in the 80s.

And although this reading did not teleport me into the past, I still had the opportunity to “see” through the words of the author places, roads, details, I could “feel tastes,” imagine “perfumes” and I breathed the air of New York.

Curious coincidence on page 405: even my grandmother said exactly the same words to me: the beautiful silence was never written. And this is a quote that will remain with me forever.

I conclude with another sentence from the book which I feel as absolutely “mine:”
The sense of guilt is that gift that you never stop receiving.

This time I strongly hope that it is not the same for you.

MILAN FASHION WEEK

Sep 29, 2020 | FASHION

The 2020 edition of the fashion week in Milan has ended, an important and iconic event that this year had a particular role: the watchword is phygital.

As for Micam, PHYGITAL indicates the interconnection between the real world and the digital world: a new dimension in which the words physical and digital merge, giving rise to an overlap between communication and interaction allowing an offer both online and offline.

These days I have already published on social media some videos of the events that have struck me most, even if the range of events and fashion shows is so large that it is a challenge to try to “summarize”.

I try to do as the serious blogs that manage to outline in points: would you like to retrace Milan Fashion Week in 5 steps?

I was struck by Missoni’s idea of telling the new collection through a real postcard from the Sacro Monte of Varese, the video begins like this: “Varese is like a dream …” and this tribute to the roots moved me which for me are very important “to fall in love with a place …“

The event. I have already widely declared my highest esteem for King George and therefore I let you imagine with how much trepidation I followed the docufilm and the parade on TV. At the first trouser suit in a variation of green I was already stretched … forget about it …

TIMELESS THOUGTS
Salvatore Ferragamo presented an amazing fashion film that I hope you didn’t miss the other day (when I shared on Twitter and Facebook) because unfortunately the video is no longer available.

In a deserted Milan during the days of the lockdown, the presentation of the collection inspired by Hitchcock’s masterpieces, directed by Luca Guadagnino, took on an absolutely magical flavor, the quotations from The birds, Vertigo and Marnie chase each other. The garments that even have colors such as Hedren green, Vertigo mauve or Bodega Bay sky, are real tributes, not to mention Mariacarla Boscono‘s interpretation.
4. Valentino transforms the former Macchi foundry at Bovisa with plants and flowers from 8 different countries and chooses to show ordinary people: street casting instead of professional models. The message is romance and the key word is re-meaning, which I like. and you?
Final theme

MICAM 90 #StrongerTogether

Sep 23, 2020 | FASHION, SHOES

The 90th edition of the MICAM exhibition closes today which had MICAM in Wonderland as its theme with a great MICAM Digital Show in collaboration with the NuORDER platform, not only for e-commerce but also for after-sales services and above all communication.

After the debut in February, the MICAM X area focuses meetings and workshops on four points: Art Fashion Heritage & Future, Retail of the future, Trends and materials, Sustainability.

But above all it should be noted the magic of #MicamTales which ranges from the Tea Tasting with set-up and White Rabbit to the IKIDS square: a fairytale setting in which there is also the most large shoe made in Italy with Lego bricks.

Special mention for #MicamDolls: an evolution of the collaboration with Humana which since 2017 has collected 21,500 pairs of unsold shoes with the initiative A hand with the feet and which this year has introduced the Wonder Dolls whose proceeds will go to the education of children in Malawi.

These dolls are inspired by Alice in Wonderland characters and are created with recycled yarns by the artist Allison Hoffmann who crochets them.

A special space has been dedicated to new designers, MICAM is in fact a very important showcase that offers previews of what will be new trends to come.

Slippers stand out more among the novelties for the summer.
Very colorful and available in various versions from extra light to tank, padded, and decorated with stones or fur.
Here you can convince me because my retrograde vision takes over …

Seriously, one thing is sure: the right praise must be given to those who do not give up and do their utmost to restart with courage, inventiveness, spirit of adaptation and ability to evolve #StrongerTogether.