MILAN FASHION WEEK

MILAN FASHION WEEK

Sep 29, 2020 | FASHION, FASHION

The 2020 edition of the fashion week in Milan has ended, an important and iconic event that this year had a particular role: the watchword is phygital.

As for Micam, PHYGITAL indicates the interconnection between the real world and the digital world: a new dimension in which the words physical and digital merge, giving rise to an overlap between communication and interaction allowing an offer both online and offline.

These days I have already published on social media some videos of the events that have struck me most, even if the range of events and fashion shows is so large that it is a challenge to try to “summarize”.

I try to do as the serious blogs that manage to outline in points: would you like to retrace Milan Fashion Week in 5 steps?

  1. I was struck by Missoni’s idea of telling the new collection through a real postcard from the Sacro Monte of Varese, the video begins like this: “Varese is like a dream …” and this tribute to the roots moved me which for me are very important “to fall in love with a place …“

  1. The event. I have already widely declared my highest esteem for King George and therefore I let you imagine with how much trepidation I followed the docufilm and the parade on TV. At the first trouser suit in a variation of green I was already stretched … forget about it …

    TIMELESS THOUGTS

  2. Salvatore Ferragamo presented an amazing fashion film that I hope you didn’t miss the other day (when I shared on Twitter and Facebook) because unfortunately the video is no longer available.

    In a deserted Milan during the days of the lockdown, the presentation of the collection inspired by Hitchcock’s masterpieces, directed by Luca Guadagnino, took on an absolutely magical flavor, the quotations from The birds, Vertigo and Marnie chase each other. The garments that even have colors such as Hedren green, Vertigo mauve or Bodega Bay sky, are real tributes, not to mention Mariacarla Boscono‘s interpretation. 

  3. 4. Valentino transforms the former Macchi foundry at Bovisa with plants and flowers from 8 different countries and chooses to show ordinary people: street casting instead of professional models. The message is romance and the key word is re-meaning, which I like. and you?

  4. Final theme

THE BUTTERFLY EFFECT

THE BUTTERFLY EFFECT

May 9, 2020 | BOOKS, ITALY, MEDIA, MOVIES, SCIENCE, WORLD

“It is sometimes said that the flapping of a butterfly’s wings in one part of the world can cause a hurricane on the other side of the globe.”
This quote comes from the 2004 film The Butterfly Effect and is inspired by a theory taken up and debated in numerous areas.
Once again, as happened for the War of the Worlds: the inspiration comes from a science fiction novel, it is in fact Ray Bradbury who in his Sound of thunder attributes to the proper death of a butterfly during a journey through time, a variation of future events:

Eckels felt himself fall into a chair. He fumbled crazily at the thick slime on his boots. He held up a clod of dirt, trembling,
“No, it can’t be. Not a little thing like that. No!”
Embedded in the mud, glistening green and gold and black, was a butterfly, very beautiful and very dead.

Another coincidence, also in this case the story was broadcast by the BBC in 2011: here if you want to find the podcast (butterfly from about 35 minutes but I would advise you to listen to it all if you have time).
The butterfly symbol was taken up by Edward Lorenz, mathematician and meteorologist professor at the Massachusetts Institute of Technology in his 1963 paper for the New York Academy of Science and later in a 1979 lecture that went down in history.
In general, the butterfly effect belongs to quantum physics and more precisely to the basis of chaos theory.
Chaos is the most congenial aspect to me, but actually I didn’t want to talk about this … not this time, at least.
Antonietta Gatti is perhaps known to most as “the wife of” despite her respectable curriculum. Her skills add up over time, and I would list, almost a bit to summarize, this recognition: she has been awarded the title of Fellow of the International Union of Societies for Biomaterials Science and Engineering for her contribution to the progress of science. The various national societies of biomaterials and bioengineering have tens of thousands of members worldwide and the union of the various companies has elected Dr. Gatti to be part of the elite of scientists that consists of 32 members, and she was part of a parliamentary commission of inquiry as a responsible consultant. I know, difficult to read, but I found her report very interesting, perhaps because I live in a highly polluted area: here the mortality rate from tumors is terrible:
She deals with nanopathology or pathologies induced by micro and nano-sized particulate exposures, i.e. powders with dimensions less than 100nm (0.1 microns) but her research has become difficult due to the reduced availability of a suitable microscope.
Her flapping wings has not changed the world yet, but she has been able to reach the hearts of people who have made it possible to buy a new electron microscope with their donations.
Let us not stop at the fact that individually we cannot make a difference, let us not stop flying lightly on the difficulties, each of us can be the butterfly of change, let’s believe it, and do not let ourselves be crushed in the mud.

IS THE FROG BOILING?

IS THE FROG BOILING?

Mar 30, 2020 | CHRONICLE, ITALY, WORLD

In these days in which we are under the centrifuges of information shot at accelerated speed, we find ourselves thinking also about how many rights enshrined in our Constitution have been suspended by decrees with that initials so far unusual: DPCM.
Our Constitution actually does not provide for the declaration of the state of emergency, and simply refers to the Civil Protection Code, in fact this Code is referred to in the now infamous publication in the Official Journal of January 31.
Our constituent fathers did not consider appropriate to insert emergency clauses, considering that the eventual conferral of full powers to a specific body, or the legitimization of the limitation, or even the suspension of citizens’ rights, could have represented a danger in the event of possible risks of dictatorship.
Emergency is, by definition an unforeseen circumstance, a concept therefore that in fact refers to a critical moment, to a particular condition that requires immediate intervention.
Undoubtedly what we are experiencing is a series of completely incomparable events, and it would be appropriate to try to keep focused on the fixed points: that is, the certain data.
It costs just a few seconds to go and read from official sources.
What is real and correct, helps anyone to make their own reflections, in the shelter of the bass drum of some media that feed panic and consequent misplaced behaviors and, on the other hand, helps to answer the title question.
The boiling frog is Noam Chomsky’s infamous metaphorical principle that if
“Imagine a pot full of cold water in which a frog swims quietly.
The fire is lit under the pot, the water heats up slowly. Soon it becomes lukewarm. The frog finds it rather pleasant and continues to swim.
The temperature rises. Now the water is hot. A little more than the frog does not appreciate. It gets tired a little, but it does not get scared.
The frog finds it very unpleasant, but it is weakened, it does not have the strength to react. Then it endures and does nothing. Meanwhile, the temperature still rises, until the moment when the frog ends – simply – boiled dead.
If the same frog had been immersed directly in the water at 50° it would have given a strong paw and would have jumped out of the pot immediately.”
However, this pot has a further disturbing characteristic: its size. It involves the whole world.
But “Being boiled” also has a slang meaning, at least we can remedy that.

Pin It on Pinterest