MILAN FASHION WEEK

MILAN FASHION WEEK

Sep 29, 2020 | FASHION, FASHION

The 2020 edition of the fashion week in Milan has ended, an important and iconic event that this year had a particular role: the watchword is phygital.

As for Micam, PHYGITAL indicates the interconnection between the real world and the digital world: a new dimension in which the words physical and digital merge, giving rise to an overlap between communication and interaction allowing an offer both online and offline.

These days I have already published on social media some videos of the events that have struck me most, even if the range of events and fashion shows is so large that it is a challenge to try to “summarize”.

I try to do as the serious blogs that manage to outline in points: would you like to retrace Milan Fashion Week in 5 steps?

  1. I was struck by Missoni’s idea of telling the new collection through a real postcard from the Sacro Monte of Varese, the video begins like this: “Varese is like a dream …” and this tribute to the roots moved me which for me are very important “to fall in love with a place …“

  1. The event. I have already widely declared my highest esteem for King George and therefore I let you imagine with how much trepidation I followed the docufilm and the parade on TV. At the first trouser suit in a variation of green I was already stretched … forget about it …

    TIMELESS THOUGTS

  2. Salvatore Ferragamo presented an amazing fashion film that I hope you didn’t miss the other day (when I shared on Twitter and Facebook) because unfortunately the video is no longer available.

    In a deserted Milan during the days of the lockdown, the presentation of the collection inspired by Hitchcock’s masterpieces, directed by Luca Guadagnino, took on an absolutely magical flavor, the quotations from The birds, Vertigo and Marnie chase each other. The garments that even have colors such as Hedren green, Vertigo mauve or Bodega Bay sky, are real tributes, not to mention Mariacarla Boscono‘s interpretation. 

  3. 4. Valentino transforms the former Macchi foundry at Bovisa with plants and flowers from 8 different countries and chooses to show ordinary people: street casting instead of professional models. The message is romance and the key word is re-meaning, which I like. and you?

  4. Final theme

TV YIN OR TV YANG?

TV YIN OR TV YANG?

Feb 3, 2020 | ITALY, TECHNOLOGY, TROUBLES AND BLOWS

According to the idea that we always should separate into two opposing factions, in Italy it seems to be back to the times of Guelfi and Ghibellini. If you are not on one side, it must mean that you are on the other, (and I wonder WHY), also TV’s are apparently dividing the roles … yes, I know, I’m talking about “dated” devices for the current average duration, even if in reality they aren’t that old.
So at home for example on a TV Mediaset channels are still visible but no longer La7 and others, and vice versa.
From 1st January 2020 DTT channels (digital terrestrial) are going to abandon the current MPEG-2 encoding standard to switch to MPEG-4 which is currently provided by HD channels i.e. in high definition.
But this will only be the first phase: the final transition will end by 2022 and involves the passage to new transmission technologies such as HEVC “High efficiency video coding” which offers better data compression, or DVB-T2 “Digital Video Broadcasting Terrestrial Second Generation ”or regulated to bring the HDTV signal on digital terrestrial.
Why all this?
Because the frequencies which we are using at present must be left free for the 5G network, therefore for mobile communication, ensuring a high connection speed for mobile phones.
What about disabled TVs? We will need a decoder. Again
At this point the question: does television still offer a useful and adequate service?
The programs that do not take sides neither with the Guelphs nor with the Ghibellines to be clear, the serious programs, the programs that make culture or even entertainment that is not the famous “copy of a thousand summaries” are perhaps used on the fingers of one hand .
Considering we already have to pay a tenancy tax by continuing to call it a fee, which is stuck in electricity bills, is it really worth spending more money?
The way we are used to advertise, and I’m not just talking about advertising, honestly, doesn’t it have to be them paying us?

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